- Sonos’ new Amp Multi is an indication that app issues “have been resolved”
- {Hardware} launches will “ramp up” within the second half of 2026 says report
- Sonos needs prospects to find it irresistible once more
Sonos has simply introduced its first new merchandise since late 2024: new Amp Multi amplifier for skilled installations. It is not only a new Sonos product: it is a new daybreak for the corporate. That is what Sonos insiders are telling Bloomberg, which reviews that Sonos believes that its app-related shenanigans have come to an finish.
Sonos “believes nearly all of bugs and points that when plagued its cell app have been resolved”, and the launch of the Amp Multi marks the tip of “an intentional lull in product launches… {Hardware} launches will ramp up within the second half of its fiscal 2026”.
It is price noting right here that Sonos’ fiscal yr ends in September, so it seems to be like the following eight months could possibly be busy for Sonos believers.
What is the story behind Sonos’s new {hardware} plans?
To the most effective of our information, just one deliberate product, Sonos’s streaming video participant, was outright cancelled – however different merchandise had been rumored and failed to seem. And Sonos execs had talked about launching at the very least two new merchandise per yr, and that undoubtedly wasn’t the case in 2025.
Sonos’ woes stemmed from the ill-fated improve to its app, a PR catastrophe that was nonetheless rumbling on in early 2025: the improve turned out to be a downgrade for lots of customers and lots of of Sonos’ most vocal advocates have been extraordinarily sad about it.
Then-CEO Patrick Spence was changed by new CEO Tom Conrad in January 2025, who stated that “we have let far too many individuals down” and promised “to get us again on monitor [by] getting again to the innovation that’s on the coronary heart of Sonos’ unbelievable historical past.” The Amp Multi is the primary new Sonos product on his watch.
The Amp Multi is not made for individuals like me – it is a pro-level product for high-end installations – nevertheless it does point out that Sonos is again within the ring, and that is a cause to be optimistic. Conrad has stated that his purpose is to get Sonos prospects to increase their Sonos investments, and so as to try this it’s worthwhile to make these prospects completely happy.
As we reported final yr, Sonos used to have the most effective phrase of mouth in tech; it does appear that Conrad intends to make that occur once more.
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