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Home»Tech»‘It’s theft – plain and easy’: a whole lot of artists together with Scarlett Johansson have snapped and made an anti-AI marketing campaign that claims ‘a greater manner exists’
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‘It’s theft – plain and easy’: a whole lot of artists together with Scarlett Johansson have snapped and made an anti-AI marketing campaign that claims ‘a greater manner exists’

Buzzin DailyBy Buzzin DailyJanuary 24, 2026No Comments3 Mins Read
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‘It’s theft – plain and easy’: a whole lot of artists together with Scarlett Johansson have snapped and made an anti-AI marketing campaign that claims ‘a greater manner exists’
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  • Lots of of artists have launched an anti-AI marketing campaign
  • They are saying AI is stealing their work and need licensing offers as an alternative
  • Signatories embody Scarlett Johansson, Cyndi Lauper, and extra

Among the many many controversies surrounding the usage of synthetic intelligence (AI), the best way it trains its algorithms on inventive works with out compensation is among the many most contentious. That dispute has now led to a marketing campaign by actors, musicians, writers, and others to push again towards the “theft” of their works by AI.

Dubbed “Stealing Isn’t Innovation,” the marketing campaign’s web site states that “a number of the largest tech firms … are utilizing American creators’ work to construct AI platforms with out authorization or regard for copyright regulation.” The location continues: “It’s not progress. It’s theft – plain and easy.”

Beneath the opening statements is a listing of signatories containing a whole lot of well-known names, together with singer Cyndi Lauper, rapper Widespread, actors Scarlett Johansson and Joseph Gordon Levitt, and extra.


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As a substitute of coaching AI algorithms on artists’ work with out compensation, the signatories state that “A greater manner exists.” This is able to be via “licensing offers and partnerships,” they assert, which would supply AI firms with a “accountable, moral path to acquiring the content material and supplies they want to use.”

A significant supply of dispute

(Picture credit score: Shutterstock/Ascannio)

The best way AI corporations have skilled their instruments on inventive content material has remained a supply of dispute for years, with a number of organizations taking motion over claims that their work has been stolen and ingested by AIs with out compensating the unique creators. Now, it appears like many individuals have had sufficient.

It’s fascinating that the signatories’ need isn’t for AI firms to stop utilizing their work for coaching altogether. As a substitute, it’s to create an association that enables the likes of OpenAI, Google, and others to proceed utilizing inventive works for his or her massive language fashions, on a licensed foundation the place creators are presumably paid for his or her content material.

This isn’t the primary time that artists have claimed that AI is taking their work with out permission. A 2023 lawsuit alleged that AI outfits had been breaching copyright legal guidelines in coaching their merchandise on created works, for instance. But with Massive Tech corporations seemingly performing with impunity in the case of copyrighted works, it’ll be fascinating to see whether or not the newest marketing campaign has an impact.

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