From Piso fares to new routes, Cebu Pacific has opened doorways for numerous Filipino vacationers. On this BrandRap Discuss interview, we discover how the airline has taken tourism to new heights.
Editor’s be aware: This content material is sponsored by Cebu Pacific and was produced by BrandRap, the gross sales and advertising and marketing arm of Rappler. No member of the information and editorial crew participated within the manufacturing of this piece.
For first-time vacationers on a price range, seat gross sales might function their first step to a life filled with journey. And this is perhaps what Cebu Pacific is for a lot of Filipino vacationers – a launchpad to seeing the remainder of the world.
So, how has Cebu Pacific redefined the Filipino journey bucket listing – from affordability and accessibility, to transparency and belief, and the way forward for flight within the Philippines? And what are Cebu Pacific’s subsequent steps to encourage extra Filipinos to fly? Candice Iyog, Cebu Pacific’s advertising and marketing and buyer expertise officer, takes us behind the scenes of the low-cost service: from its three many years of development to its affect on tourism and native communities, and the bold plans it has for the long run. – Rappler.com
