Ka-ching, chef!
A world-renowned restaurateur is bringing his vacation spot eating expertise to Los Angeles — charging patrons a bank-breaking $1,500 for the pleasure of getting a style.
Chef René Redzepi will open a pop-up model of his well-known Copenhagen restaurant Noma in Silver Lake from March 11 via June 26, with the particular location solely shared with confirmed visitors.
Redzepi settled on the staggering price ticket to assist cowl the price of importing 130 of his workers from the Danish capital to the Metropolis of Angels. He plans to pay for his or her housing, transportation and even their youngsters’s college prices, the Los Angeles Instances reported.
“We’re doing it as a result of I decided that large experiences, that’s our revenue,” he advised the Instances. “And if there was a manner of placing a financial worth on studying new issues, assembly new individuals, simply having an expertise collectively, nicely, then our revenue might be like 95% of all the prices that we’re spending.”
The $1,500 invoice of fare covers drinks, taxes and tip at a restaurant that’s been topped the world’s greatest 4 instances.
When information of the pop-up broke this spring, 1000’s of reservation requests flooded in. However with solely 42 seats obtainable per day, 4 days every week, solely a fraction will have the ability to get pleasure from Redzepi’s creations.
The restaurant will reserve one desk every night time for younger professionals within the business to dine freed from cost.
“Los Angeles is a metropolis you need to work together with,” he advised the Instances.
“When you simply cover your self on the highest of a hill, you’re not truly, for my part, being LA”
Noma may even open a store promoting its signature sizzling sauces, garums, vinegars, espresso and extra. Redzepi additionally plans to collaborate with LA cooks in their very own kitchens, usher in expertise from Copenhagen for particular pop-up occasions, and supply hands-on work expertise and mentorship to college students and alumni from underserved communities.
However the chef can also be conscious that many will focus totally on the worth tag.
“We will’t lose cash, however incomes cash — making a revenue — we haven’t tried that but. And this is not going to occur in LA both,” he advised the Instances.
Noma’s Nordic menu options seasonal dishes made with wild elements, pickled fruit and veggies and native meals. Some dishes flip nature into artwork, with artistic takes on crab, sea urchin and wild vegetation — typically paired with particular juices or sauces — utilizing methods together with fermentation, smoking and dehydration.
The restaurant was featured within the hit tv sequence “The Bear,” and Redzepi even stepped into the highlight himself with a cameo on the award-winning present.
