[Rappler’s Best] Our Facebooking troopers

Content material creation ‘deployed in a vacuum, with out institutional oversight, and unaided by a coherent technique’ turns troopers into useless clout chasers

“Noong mga batang reporter tayo, ang mga sundalo panay ang kudeta. Ngayon, panay Fb kuda.” (Once we had been younger reporters, troopers mounted numerous coup makes an attempt. These days, they rant on Fb.)

That was my remark, punctuated with an LOL emoji, in a small chat group I’ve with outdated associates as information concerning the sacking of an Military colonel broke on Friday, January 9. 

Not that I’m advocating for a coup as an alternative of kuda. Nevertheless it bears noting that leaders within the defense-military institution have appeared away for a lot too lengthy from the social media habits of their soldiers-turned-content creators — habits which have rewired their brains, reshaped their behaviors, decreased their perspective on conflict to sheer propaganda, and diminished the occupation.

The previous week noticed two Facebooking officers — one on energetic obligation, the opposite lengthy retired — getting punished for what basically have been the persona they acquired by way of the various likes and shares that they’ve harvested on social media. 

• On Monday, January 5, the police arrested retired air pressure normal Romeo Poquiz on the airport upon his arrival from a trip in Thailand, over his allegedly seditious posts on-line. Poquiz (109,000 Fb followers as of Monday, January 12) has been blasting anti-corruption, anti-government posts on Fb and helped set up the United Individuals’s Initiative, a gaggle of army pensioners who joined the huge September protest rallies final yr in opposition to the flood management scandal. He was capable of mobilize just some protesting retirees. Previous to this, a gathering that they sought with Armed Forces chief of workers Romeo Brawner Jr., which was granted, later churned out narratives about an impending coup that had the supposed muscle of the Iglesia ni Cristo. A flurry of leaks and denials adopted — typical army psyops that some swallowed hook, line, and sinker.
• Who’s Poquiz? A 1981 graduate of the Philippine Navy Academy (the category that after dominated the police-military institution below the late president Noynoy Aquino), Poquiz’s final put up earlier than retiring in 2014 was chief of the air pressure’s 2nd air division that exercised command and management over all air belongings within the Visayas. Former president Rodrigo Duterte rewarded him with board memberships after he retired: on the Bases Conversion Growth Authority and later, the Philippine Nationwide Oil Firm. Primarily based on his earlier posts, he campaigned actively for the Uniteam of then-presidential candidate Bongbong Marcos and then-vice presidential candidate Sara Duterte within the 2022 elections. When the Uniteam broke up, Poquiz become a Marcos critic.
• He’s a staunch defender of Military Colonel Audie Mongao, who was relieved on January 9 from his put up on the Military’s Coaching Command after his Fb declaration that he was withdrawing his “private” assist from President Ferdinand Marcos Jr. His Fb account as a “digital creator” has gained greater than 3,000 followers.
• It didn’t assist that simply days earlier than, Mongao’s commander, Main Normal Michael Logico (himself energetic on Fb), took his oath as a newly promoted normal earlier than the President, together with different officers.

The irony is, the defense-military management had unleashed a weapon on social media that’s now ranged in opposition to it. Beneath Duterte, it inspired, coddled, and guarded active-duty officers and troopers who peddled lies, red-tagged harassed activists and journalists, and engaged in political punditry on Fb and YouTube. 

Commanders embraced social media as an efficient propaganda weapon of their endless wars and particularly in gentle of China’s refined information warfare — with out rigor in its implementation nor take care of its consequence. On Fb, troopers shed off their uniforms and acted like every other person: posting selfies and groupies, sharing boodle-fight meals and travels, making psywar pages, after which, ultimately, placing up a number of pretend accounts that focused Duterte critics. On YouTube, they created their very own channels.

They obtained contaminated with the algorithmic virus that boosted their popularity, made them fall in love with themselves and their kuda, and took time away from the core habits — AND restrictions — of soldiery.

• In 2020, we uncovered the chief of the Nationwide Intelligence Coordinating Company on the time, Alex Monteagudo, as a constant sharer of fakery on Fb from as early as 2016, when he used pretend data as the idea of a report he submitted to the Senate. He justified this by saying they mirrored the “inventive expressions of our individuals.” Examine it right here. 
• Let’s not neglect the star influencer of all of them, retired normal Antonio Parlade, who, as a robust Military commander below Duterte, red-tagged journalists and activists, prompting the army to probe him. In 2023, the Ombudsman reprimanded him and his anti-communist associate Lorraine Badoy. He’s nonetheless at it. Not too long ago, Parlade red-tagged a revered lawyer and environmentalist, Tony La Viña (a board director of Rappler). 
• The Philippine Nationwide Police used social media to harass suspected drug addicts throughout Duterte’s brutal drug conflict. Examine it right here.
• The protection and army leaderships below Duterte defended these overt conflict strategies when army items obtained entangled in numerous controversies involving their use of Fb. An Military captain and two others had been recognized as being behind a community of accounts that Fb suspended for displaying inauthentic habits. We took a deep dive on this story.
• In 2014, earlier than Duterte got here to energy, the army held its first social media summit, with round a thousand troopers in attendance. The occasion launched a 45-page social media handbook for the Military that “will remind us of our unwavering duty as troopers.” I ponder what occurred to that handbook, or if it’s been revised in any respect.

In right this moment’s age of cognitive warfare, content material creation is a tactic that any revered armed establishment should deploy. However deployed in a vacuum, with out institutional oversight, and unaided by a coherent technique, such a tactic turns troopers into useless, clout chasing content material creators. Normal Brawner wants to repair this — assuming he is aware of it wants fixing.

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Raymund Narag tackles the James Deakin controversy — and the way the Land Transportation Workplace paperwork handled it. 

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– Rappler.com

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