When ROSÉ—the globally acknowledged Okay-pop artist and member of BLACKPINK—opened her “rosie” pop-up activation in Los Angeles’ Arts District, followers lined as much as step into the primary West Coast set up tied to the artist’s solo undertaking. The house, produced by Artisnyx in collaboration with the artist’s label, translated the visible language of her album right into a bodily surroundings designed for international audiences and social-media circulation. Inside the undertaking’s inventive construction, artwork director Jayden S. Chien contributed to the set up’s spatial and visible coherence, working carefully with the inventive and manufacturing groups to translate the established idea right into a useful bodily construct.
Working throughout the inventive route established by the artist’s label, Chien guided the set up’s spatial stream and materials logic, refining structure transitions, shaping floor and shade logic, and coordinating fabrication groups all through manufacturing. He oversaw on-site execution to make sure the surroundings preserved the unique idea’s cohesive id whereas functioning as an immersive, high-traffic fan house. The ensuing set up related ROSÉ’s music-driven visible id with an in-person expertise tailor-made for the U.S. market, demonstrating how up to date music branding more and more merges bodily expression with digital fandom.
Chien’s involvement in tasks just like the “rosie” pop-up displays a broader follow constructed round translating creative or model id into spatial type. Relatively than offering route on a particular set of aesthetics, this strategy focuses on coherence and flexibility, working throughout the conceptual route of every undertaking and designing areas that seem intentional, media-ready, and in keeping with the established picture of their collaborator. This emphasis on spatial coherence and visible tone additionally defines Chien’s strategy to music-video manufacturing design, the place he interprets a track’s emotional core into areas that help efficiency and visible narrative.
His manufacturing design for Kate Peytavin’s “I Don’t Really feel Something”, which has accrued over 105k YouTube views, centered on growing a warm-to-cool palette and layered prop language that echoed the observe’s themes of emotional distance and self-reflection. Working carefully with the director and aligning with the artist’s visible tone, he structured the surroundings’s spatial and materials logic to help the efficiency.
Chien additionally contributed to Peytavin’s “Make You Miss Me,” extending the artist’s emotional framework into a brand new spatial context. By adapting scenic parts to amplify the observe’s stressed, spiraling emotional tone, he maintained a cohesive visible language throughout the 2 movies whereas tailoring every surroundings to its distinct emotional tone.
His function as Artwork Director on Diablo’s “Shadows,” which has surpassed 223k views on YouTube, required a special strategy. Aligned with the undertaking’s visible framework, Chien supported the execution of key scenic parts and ensured that the surroundings remained in keeping with the video’s darker tone, contributing to the atmospheric cohesion that bolstered the video’s robust traction throughout music platforms and social media.
Such beliefs additionally translate throughout the digital content-making trade, most particularly via Chien’s place as Manufacturing Designer for ThreadGuy’s live-streaming room, with ThreadGuy being a well known determine on Twitch, X, and Instagram.
He designed the room with an emphasis on sustaining visible readability throughout long-format streaming and diversified lighting circumstances, leading to a clear, camera-ready surroundings aligned with the creator’s established on-screen persona.
Chien’s work additionally extends to industrial promoting, together with his function as Artwork Director for a marketing campaign selling Grasp Kong’s “Ice Black Tea” — probably the most well known beverage manufacturers within the Asian market — that includes NBA legend Allen Iverson.
The spot required exact alignment with the manufacturing designer’s framework and the model’s established id. Chien labored throughout scenes to uphold constant materials and prop logic, sustaining a coherent visible surroundings all through manufacturing.
The marketing campaign was launched throughout a number of official model platforms and shared extensively on social media, garnering over 500k views throughout Instagram and Bilibili. Its circulation positioned the industrial inside a broad digital viewers, reflecting the cross-market visibility of latest branded content material.
Whether or not via pop-up installations, areas for creators, music movies, or promoting, all of Chien’s tasks return to this actual function: creating areas that complement the undertaking’s id and seamlessly converge with their platforms. His design strategy bridges bodily and digital contexts, adapting to the calls for of dwell efficiency, fast-circulating on-line media, or in-person fan engagements.
With each new undertaking that he undertakes as a Manufacturing Designer or Artwork Director, Chien’s physique of labor illustrates the intersection of visible unity, spatial reasoning, and branded narratives throughout the complicated topography of recent music, digital, and industrial tradition.
