‘The Huge Cash Present’ panel discusses Counterpoint Analysis’s prediction that Apple will reclaim its crown because the world’s largest smartphone maker.
Apple’s smartphone shipments in 2025 are anticipated to high Samsung’s for the primary time in over a decade and grow to be the world’s main vendor of smartphones, in line with a brand new report.
An evaluation by Counterpoint Analysis discovered that international smartphone shipments will rise by 3.3% 12 months over 12 months in 2025, with a lot of the achieve pushed by Apple.
Shipments of iPhones are anticipated to climb 10% 12 months over 12 months in 2025, partially due to rising demand for the iPhone 17 sequence in key areas.
Counterpoint projected that Apple’s shipments will attain 19.4% in 2025, which might make Apple the world’s main smartphone producer for the primary time since 2011.
NEW APPLE IPHONE 17 GOES ON SALE WORLDWIDE
Sturdy demand for the iPhone 17 is anticipated to propel Apple previous Samsung for the primary time since 2011, in line with Counterpoint Analysis. (Reuters/Shannon Stapleton)
Samsung’s shipments are anticipated to extend 4.6% 12 months over 12 months and attain a world share of 18.7%, slipping out of first place for the primary time in over a decade.
“Past the extremely constructive market reception for the iPhone 17 sequence, the important thing driver behind the upgraded cargo outlook lies within the substitute cycle reaching its inflection level,” stated senior analyst Yang Wang.
“Customers who bought smartphones in the course of the COVID-19 growth at the moment are getting into their improve part. Moreover, 358 million second-hand iPhones had been offered between 2023 and Q2 2025. These customers are additionally more likely to improve to a brand new iPhone within the coming years.”
APPLE, MICROSOFT HIT $4T MILESTONE
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| AAPL | APPLE INC. | 277.55 | +0.58 | +0.21% |
| SSNLF | SAMSUNG ELECTRONICS CO. LTD. | 65.21 | +24.61 | +60.62% |
That base of shopper demand is anticipated to assist Apple retain its newly regained lead amongst smartphone producers by way of 2029, in line with the evaluation.
Samsung’s strategic transfer to the A sequence is anticipated to strengthen momentum in rising markets by way of its stronger specs and aggressive pricing, whereas, in mature markets, Samsung’s transfer to premium choices is anticipated to assist it defend market share, Counterpoint projected.
APPLE DIGITAL FEATURE TO MAKE TRAVEL EASIER FOR DOMESTIC FLIERS
Samsung is anticipated to see robust cargo progress regardless of being surpassed by Apple, Counterpoint stated. (SeongJoon Cho/Bloomberg by way of Getty Pictures)
Chinese language smartphone producers are anticipated to rely additional on abroad markets to gasoline progress, whereas additionally transferring into higher-priced segments with premium options to spice up profitability.
Counterpoint stated that diversification ought to enable the Chinese language producers to strengthen their income, whereas their rankings when it comes to shipments are anticipated to carry regular by way of 2029.
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