When researching one of the best knowledge removing providers, Incogni and Aura are two well-liked choices you’ll come throughout. With these platforms, you may scan quite a few data-broker and people-finder websites on your private info, then ship deletion requests to any website the place the knowledge is discovered.
Incogni was launched in 2021 below Surfshark, a preferred digital non-public community (VPN) app. In 2022, Incogni left beta and was formally launched for mass utilization. It has amassed a large person base and now operates individually from Surfshark.
Aura is greater than only a knowledge removing service. It’s an all-in-one cybersecurity platform that gives knowledge removing and options reminiscent of a VPN, credit score monitoring, antivirus, and parental controls.
After testing each platforms, I’ve written this assessment to check Incogni and Aura in key areas like options, user-friendliness, buyer help, pricing, and reporting. Learn on to learn the way they fare in opposition to one another and which one shall be your best choice.
Dealer protection
Incogni formally covers 420+ knowledge dealer websites. For these websites, Incogni can simply ship automated requests and guarantee they’re adopted via.
Moreover, Incogni helps customized removing requests to 2,000+ websites, however with a caveat. Customized requests take longer to course of as a result of they contain Incogni’s safety brokers drafting a novel authorized request primarily based in your private knowledge, then ready for the location’s directors to reply, after which following up to make sure the request is lastly processed. This often takes round 7 days. A downside of Incogni’s dealer protection is that handbook requests are reserved for customers on the higher-priced Limitless plan.
Aura covers 140+ knowledge brokers, a lot lower than Incogni’s protection. Throughout testing, Aura excelled at sending and processing removing requests on my behalf. I despatched each automated and handbook requests and had them efficiently processed, although the latter took longer.
Incogni is the clear winner on this criterion, given its help for 420+ knowledge brokers in comparison with Aura’s 140+. Incogni focuses solely on knowledge removing and thus offers broader dealer protection, in contrast to Aura, the place knowledge removing is extra of an additional supplied to prospects than its predominant focus.
Information insights
Incogni offers detailed insights into your knowledge requests. In your dashboard, you’ll get an in depth abstract of all pending and profitable requests, and you may kind the requests by date.
The method begins by offering your private info, which Incogni makes use of to conduct a radical scan of its 420+ knowledge dealer websites. As soon as the scan completes, you’ll be notified by electronic mail and requested to authorize Incogni to ship knowledge removing requests in your behalf. Authorize the requests, and also you’re good to go.
Submit-authorization, you’ll be notified through electronic mail about any deletion requests that get processed. It’s also possible to monitor all request insights out of your dashboard. Notably, Incogni sends detailed quarterly stories outlining the timeline for every request, from the day it was despatched via to when it was processed (or whether or not it’s pending).
In your Aura homepage, you may view a abstract of all deletion requests and their standing (pending, in progress, or accomplished). Aura presents these insights in an intuitive, easy-to-follow manner. That mentioned, I discovered Aura’s insights to be much less detailed than Incogni’s– the app offers a great abstract however doesn’t supply in-depth analytics like Incogni.
Further options
Aura has the clear higher hand on the subject of additional options. Aside from knowledge removing, its characteristic set features a VPN app to encrypt your looking exercise, an antivirus instrument to guard your PC from malware, a password supervisor, and a parental management instrument to set cut-off dates and block inappropriate web sites.
A single Aura subscription contains knowledge removing and the extra options talked about above. Though pricey, the additional options make the subscription worthwhile in case you want a one-stop platform on your cybersecurity wants.
However, Incogni focuses solely on knowledge removing and doesn’t supply additional perks. It excels at discovering and eradicating private knowledge from varied websites, however don’t anticipate the extras obtainable on Aura.
Ease of use
Incogni sports activities a contemporary, user-friendly interface that makes navigation simple. With options neatly organized within the prime menu, a minimalist white background that makes visible components simple to view, and coloured buttons highlighting varied features, navigating Incogni was a cakewalk throughout my check.
The principle Incogni dashboard shows all of your requests and their standing (Despatched, In progress, or accomplished), together with a “Time Saved” metric estimating how a lot time you’ll have misplaced pursuing the information removing requests your self. You may monitor all requests or requests made at particular intervals, e.g., the previous two months. The intuitive dashboard is considered one of Incogni’s predominant strengths.
Aura additionally offers a user-friendly interface that’s simple to make use of on each the desktop and the cellular app. Options are neatly positioned throughout your dashboard, with a light-colored background and boldly highlighted icons. You may change between mild and darkish mode in case you desire the latter.
With Aura, you may constantly monitor all pending and profitable knowledge removing requests proper out of your dashboard. Every request has its timeline, indicating when it was despatched and its present standing (in progress or accomplished). It’s also possible to view broader statistics just like the variety of knowledge dealer websites which have your information.
On this criterion, I wouldn’t select Incogni or Aura over the opposite. They each have intuitive interfaces that anybody can navigate stress-free.
Buyer help
On Incogni, anticipate entry to ample self-help and direct help sources. Its official help web page contains detailed characteristic guides and solutions to ceaselessly requested questions (FAQs). These self-help sources, significantly the FAQs, will show helpful when navigating Incogni as a brand new person.
Should you want direct assist, you may contact Incogni’s help group through electronic mail, reside chat, or phone. Throughout testing, I acquired swift responses with all three. The slight downside is that phone help is restricted to Limitless customers, not Normal subscribers.
Aura’s Assist Heart comprises detailed person guides, FAQs, and manuals, much more detailed than Incogni’s. I discovered Aura’s guides extra informative when navigating the platform for the primary time. Paid subscribers can contact Aura’s help group through electronic mail and phone.
Plans and pricing
Incogni customers can choose from 4 pricing plans: Normal, Limitless, Household, or Household Limitless. Every plan might be paid month-to-month or yearly, with annual funds offering a 50% low cost in comparison with month-to-month funds.
The Normal plan prices $16 per thirty days, and the annual choice prices $96. It permits customers to scan for his or her private knowledge and to ship automated data-deletion requests. The Limitless plan prices $30 per thirty days, and the annual bundle prices $180. With this plan, customers can ship each automated and handbook removing requests.
The Household plan prices $32 per thirty days and is discounted to $182 yearly. It offers the identical options because the Normal plan for as much as 5 customers. The Household Limitless plan presents the identical options of the Limitless plan for five customers: it prices $46 per thirty days or $276 yearly.
Aura presents knowledge removing providers below three plans: Particular person, Couple, and Household. The Particular person plan prices $15 per thirty days however is discounted to $12 per thirty days when paid yearly. It covers 1 account and 10 gadgets. The Couple plan prices $29 per thirty days and covers 2 adults and 20 gadgets. The Household plan prices $50 per thirty days (discounted to $32 per thirty days for annual subscriptions) and covers 5 accounts with limitless gadgets.
Evaluating Aura’s pricing to Incogni’s appears like an apples-to-oranges comparability, as Incogni offers solely knowledge removing providers whereas an Aura subscription presents knowledge removing plus many different safety features.
Incogni is cheaper in case you’re contemplating solely knowledge removing. Nevertheless, if you need varied safety features below one platform, Aura is competitively priced.
Which is greatest?
Incogni and Aura are each dependable knowledge removing providers, and the only option will depend on your particular wants. Incogni has broader knowledge protection and insights, whereas Aura offers extra complementary options. Incogni is extra reasonably priced, however Aura can also be competitively priced given its additional options.
Should you’re looking for an reasonably priced, dependable knowledge removing platform — and nothing else —Incogni is your best choice. Nevertheless, if you need an all-in-one platform that gives knowledge removing and different cybersecurity providers, Aura is your greatest guess. Each platforms supply group plans, so you should use them to guard your self and mates, household, and colleagues.
