Sotheby’s didn’t simply open a brand new headquarters this week—it staged a return to type.
The public sale home has taken over Marcel Breuer’s Brutalist landmark on Madison Avenue, a constructing that has already lived a number of cultural lives: it was the longtime dwelling of the Whitney Museum, then the Met Breuer, adopted by a short-lived up to date artwork annex of the Metropolitan Museum of Artwork and a brief Frick Assortment outpost. Now, after a renovation by Herzog & de Meuron, Breuer’s constructing turns into one thing else once more—not a museum, precisely, however a museum-sized showroom.
The constructing’s architectural bones stay unmistakable. The cantilevered granite façade, the deep-set home windows, the load of postwar seriousness. What’s new is what occurs inside. Herzog & de Meuron’s self-described “quasi-invisible” intervention was a matter of subtraction greater than addition: eradicating workplace partitions, restoring authentic gallery proportions, and putting in the sort of local weather, sound, and lighting techniques anticipated of an public sale home that may promote a portray for the value of a Manhattan skyscraper.
Guests getting into the foyer are instantly pulled between spectacle and restraint. On one wall hangs a monumental Damien Hirst cherry-blossom portray, whereas reverse it’s a hard-edged, rainbow-hued concentric sq. work by Frank Stella. To the left stands a hefty Jean Arp sculpture. Vitrines show jewellery from Cartier and David Webb, Rolexes, Patek Phillippes, and naturally a restricted version Birkin Bag, underneath surgical lighting; to the fitting, uncommon manuscripts together with a primary editions of The Hobbit and Alice in Wonderland — a visible split-screen of glamour and scholarship. The ceilings are nonetheless lined with Breuer’s saucer-like fixtures. The terrazzo flooring, studiously gray, and the basic stone partitions are intact, giving the foyer a chic, sturdy really feel that simply on the secular facet of ecclesiastic. However the constructing has shifted from contemplation to transaction, or, as Sotheby’s may argue, from passive viewing to lively circulation.
Sotheby’s Breuer foyer gallery, that includes works from the Assortment of Dorothy and Roy Lichtenstein.
Images by Stefan Ruiz. Courtesy of Sotheby’s
Sotheby’s is inaugurating the area not with a single sale, however with a sequence of exhibitions that behave like a full-scale biennial of personal wealth. Three really distinctive single-owner collections — Leonard A. Lauder, Cindy and Jay Pritzker, and Beautiful Corpus — anchor the November season, collectively estimated at over a billion {dollars} on the excessive finish, double final yr’s whole for a similar season.
From the Lauder trove come three Gustav Klimts, every showing at public sale for the primary time; from the Pritzker assortment, a Van Gogh nonetheless life the home is billing as one of many artist’s best examples nonetheless in non-public fingers; and from Beautiful Corpus, a Frida Kahlo portray positioned to reset the file for a lady artist at public sale. The up to date night sale facilities on Basquiat’s Crowns (Peso Neto) and Maurizio Cattelan’s absolutely practical 18-karat gold rest room, America — a piece whose opening bid can be pegged to the value of gold for the time being the gavel drops.
All of it’s free for the general public to view till the hammer falls.
With this transfer, Sotheby’s basically turns an art-historical landmark right into a industrial one. In contrast to the previous York Avenue HQ — a spot you visited since you already had enterprise there — the Breuer constructing will cater to walk-ins, vacationers, collectors, influencers, and the merely curious. It’s a wager that the aura of museum-quality viewing might be merged with the speed of high-end gross sales.
Whereas the constructing is smaller that York Ave, it’s goal is extra singular and feels that means. Movable partitions will permit the fourth gallery to rework into the gross sales flooring on public sale days albeit with a bit much less room. York Ave. had room for simply over 300 in individual guests for a sale. The Breuer has room for 200. To make up for that, the home has upped its stay streaming recreation so that folks viewing from dwelling will “really feel like which might be within the room,” in response to Lisa Dennison, Sotheby’s govt vice chairman and chairman, America’s. (Lisa, who for years labored on the Guggenheim gave the press a stunning a tour of the galleries and gross sales highlights, which began off along with her mentioning that “I assume you possibly can take the museum out of the woman however you possibly can’t take the woman out of the museum.”)
Earlier than the excursions began, CEO Charles Stewart known as the upcoming November gross sales the “largest and finest we’ve had in current reminiscence.” The subtext: Sotheby’s has spent the final 5 years constructing a worldwide real-estate portfolio meant to match the geography of wealth; Hong Kong, Paris, now New York once more — however with Madison Avenue status.
Whether or not it is a profound shift or a glamorously staged real-estate maneuver is dependent upon the way you outline “public.” The artwork is free to see, however solely till it’s purchased. The Breuer has all the time held artwork briefly; this simply shortens the timeline. However it’s a splendidly stylish (re)addition to Madison Ave and the New York artwork world as a complete.
