Butter Child, the self-proclaimed “first Butterlandian dessert model,” has landed within the metropolis’s Blok M district, full with a store and identification that feels extra like a portal than a patisserie.
The mission comes from Common Favorite, the Sydney-based design studio behind among the world’s most imaginative model identities. The workforce labored throughout technique, character design, tone of voice, packaging and world-building to create an immersive model expertise that transports clients straight to Butterlandia, a fictional planet overflowing with butter, attraction and cosmic desserts.
“On the coronary heart of all of it is Butter Child – a butter-loving alien explorer who crash-landed on Earth and determined to share his homeworld’s treats with people, or ‘humblubs’,” the workforce explains. “Someplace between technique and sci-fi, we constructed a whole model universe round him.”
The studio expanded on the shopper’s authentic thought to construct an entire mythos: a forged of characters, deep lore, and even a Butterlandian language that turns each element – from signage to packaging – into a part of the story. “It means the model is rarely tied to a single look or line,” they are saying. “As a substitute, it has an infinite pantry of tales to attract from.”
Butter Child himself is each chef and mascot, outlined by his butter whip, starburnt cheeks and infectious grin. Common Favorite’s design captures that playful spirit via rounded 3D types, shiny colors and layered textures that really feel each acquainted and fantastical.
The model’s core palette blends a sunny butter yellow with cosmic blue, tender milk and grounding area gray, accented by silver foil for a premium but interstellar end: Typefaces Ozik and Söhne steadiness expression and readability — one playful, the opposite exact.
To increase the model past visuals, Common Favorite collaborated with Crosby Studios on Butter Child’s first bodily area in Jakarta. Inside, curved doorways impressed by butter palaces and a floating cookie carousel immerse guests within the narrative. There’s even a front room the place Butter Child is claimed to nap between baking periods.
Packaging continues the story with hidden greetings and kooky particulars. Handles formed like butter whips make containers enjoyable to hold, whereas every dessert comes with its personal cosmic backstory, from chilly brew brewed in Espresso World to sugar mined from the Nice Sugar Cluster.
Common Favorite sees Butter Child as an incredible instance of how imaginative storytelling can flip a distinct segment F&B idea right into a scalable model IP. Designed for world enlargement and multi-platform engagement, the identification extends naturally into merchandise, collaborations and digital content material.
By mixing character design, copywriting and visible craft, Common Favorite has basically constructed an entire new universe, taking the phrase ‘model world’ to the subsequent stage.
