Emanuel Hilario
President, CEO & Director
[Audio Gap] New premium vacation menu targeted on Wagyu and premium seafood, aligning with in the present day’s selective diners who’re extra intentional about what they select to dine.
At Kona Grill, we’re strategically increasing our menu to cut back reliance on classes dealing with present market pressures. The model has traditionally been centered round seafood, sushi, and our distinctive bar expertise, however we’re seeing headwinds throughout these core areas.
Our menu diversification introduces broader culinary choices that enchantment to extra frequent eating events and are much less delicate to financial fluctuations.
Our Buddies with Advantages loyalty program continues to achieve momentum with over 6.5 million members. Through the quarter, we added over 200,000 new members.
Newly enrolled company are displaying probably the most repeat participation in this system. We’re targeted on rising a best-in-class program that fuels long-term enterprise development.
Our key targets with the Buddies with Advantages loyalty program are: one, maximize membership dimension by changing members from different TOG advertising applications; quantity two, drive natural sign-ups by elevated consciousness and engagement; and quantity three, enhance member engagement throughout the program to strengthen model connection and repeat visits.
We’ve additionally upgraded our model web sites, Benihana, STK, Kona Grill, and RA Sushi now characteristic contemporary, mobile-optimized designs which can be growing each visitors and conversion charges.
These digital enhancements, mixed with our loyalty platform, place us to compete successfully as nationwide chains ramp
