Vevo, the world’s main music video community, proclaims the launch of a brand new authentic content material franchise, titled “Artist Portrait”, a collection that features unique commentary and reside performances by in style artists in one-of-a-kind areas. Vevo’s first “Artist Portrait” options Conan Grey, with two of the collection’ performances to be launched all through October, culminating in a brief movie that weaves in each performances and narrative.
Conan and Vevo have an extended historical past of working collectively: Vevo “DSCVR Artists to Watch” performances of “Maniac” and “Consolation Crowd” in 2020; “Stay from Vevo Studios” performances of “Recollections” and “Catastrophe” in 2021; “Stay from Vevo Studios” performances of “Alley Rose” and “By no means Ending Tune” in 2024; and “Vevo Footnotes” for “This Tune” in 2025.
“Artist Portrait” spotlights the spirit of an artist outdoors of the studio, with each bit of content material offering an immersive, artist-led portrait in areas reflective of their inventive imaginative and prescient and private identification. Formed by the artists themselves, the collection’ performances and interviews are held in areas close to and expensive to their coronary heart, offering a singular look into their inventive framework.
Conan’s first “Artist Portrait” efficiency of “Actor” takes place in a wood-paneled attic of a house going through the ocean. Surrounded by his band together with his guitar in hand, he strums sitting cross-legged on the foot of the mattress. He sings of the heartbreak of watching a love curiosity faux that nothing romantic ever occurred – and doing it so convincingly that you simply begin to query if it was even actual.
“Vevo has a wealthy heritage and huge experience in capturing lovely, top-quality content material for artists. We’re increasing the Vevo Originals portfolio and constructing upon the success of our ‘Prolonged Play’ collection, which marked our official foray into on-location quick movies that mix narrative with efficiency. With ‘Artist Portrait’, we convey the set to the artist, wherever they’re. In the meantime, followers get to take pleasure in the easiest of their favourite artists, reside, from choose real-world areas which can be particular to them – the place they will join in a uniquely highly effective manner, not like anyplace else,” stated JP Evangelista, SVP, Content material, Programming & Advertising, Vevo. “Having labored with Conan at Vevo Studios for the reason that early days of his profession, it’s such a pleasure to see him flourish! On this collection, followers will see Conan like by no means earlier than, by the seaside: uncooked, genuine, and deeply private.”
“Vevo’s Artist Portrait collection delves into the spirit—the internal inventive life—of an artist within the current tense,” defined Chris Pereira, Government Producer, Vevo, “We meet every artist the place they’re—on the street, within the studio, or at residence—for quiet conversations and stripped-back performances that unfold with minimal conference or setup, eradicating obstacles between the viewer and the artist’s phrases and songs. For the launch of the collection, we met Conan at a seaside writing cabin for some intimate performances, and spoke with him in regards to the lengthy, winding means of sifting via a physique of fabric to seek out the eventual voice of his second album, Wishbone.”
- E mail: neill@outloudculture.com
