We’re three months into our new Growth Briefs sequence: our month-to-month artistic problem that is half warm-up, half exercise, and 100% an excuse to make one thing enjoyable. To this point, we have retreated to the hills to plan a artistic retreat and original branding for a northern design college. Now for half 3, we have packed our (fictional) luggage and headed to the coast.
The problem? To model Echo Pageant: a brand new, three-day celebration of sound, creativity and group by the ocean. Suppose impartial bands, DJs, avenue meals, dawn yoga and artwork installations scattered throughout the shoreline. A correct trendy pageant with massive vitality.
We requested you to seize the spirit of all of it: contemporary, accessible, playful, and bursting with life. Brand, poster, merch, stage design; it was completely as much as you. The outcome? A tidal wave of creativity that blew us away.
Standout approaches
Nathan Bishop gave us a dynamic wordmark that actually echoes. Layered sort, daring shapes and a vibrant festival-ready color palette all mix to create an id that feels alive with sound. It is the type of branding that works simply as effectively throughout a poster because it does on a tote bag, bringing that sense of vitality and togetherness proper to the shoreline.
Elsewhere, designer Kris delivered an equally highly effective take. On the coronary heart of the system is a diamond-shaped sound wave motif, paired with hypnotic round patterns that ripple out like music throughout water. With its stripped-back palette of black, teal and olive, the id leans into an digital aesthetic: subtle, trendy and endlessly versatile.
Anthony Kearney, in the meantime, went full underground with a daring, experimental strategy. His glitchy typography and summary masks icon scream non-conformist vitality, whereas the neon pink and purple palette turns the amount as much as 11. That is branding that does not play it secure. As a substitute, it throws itself straight into the mosh pit of creativity, completely capturing the uncooked creative expression {that a} pageant reminiscent of Echo would thrive on.
David Payne of Studio Payne in Shrewsbury spent a day stretching his artistic muscle tissue with our month-to-month problem. For his strategy, the model and internet designer crafted a logomark that takes its cue from coast and sound waves, echoing the title. Tied in with a hanging color palette, all the id is elevated for max influence.
Matt Freed created a daring, graphic system centered on a central sound wave icon. The intense purple and white palette is straight away hanging, used throughout every part from avenue posters to T-shirts to VIP passes, giving the pageant a unified and energetic visible presence.
The logomark’s distinct, almost-blunt wave shapes supply a contemporary tackle the ‘sound’ idea, making it look impactful, trendy, and completely suited to a large-scale music occasion by the ocean. Take a look at this detailed case examine to find out how he designed it.
Pupil designer Jess Smith took a shiny and playful strategy that completely channels Echo Pageant’s seaside setting. Working to a good one-week deadline, she stored issues easy however stuffed with vitality. Her ticket design leans into illustration, impressed by the waves of the ocean, whereas a daring, easy-to-read font retains every part clear and assured.
Throughout posters and print, she used her personal sunny color palette and layered pictures edited with mixing modes to create a vivid, summery really feel. The result’s a cheerful id that captures the enjoyment and freedom of a pageant by the coast.
Final however not least, designer Florian Frauendorfer responded to our newest transient by creating an id for Echo Pageant the place playful colors meet edgy particulars. “Chrome palms and dolphins channel the coastal vibe, whereas the daring, gritty brand typeface provides the pageant its distinctive, standout character,” he explains. We additionally love the typography used: ABC Simon Mono & Mega Man Battle Community. Beautiful stuff.
Easy methods to become involved
What makes these fictional briefs so thrilling is seeing how wildly completely different your responses are to the identical problem. From layered typography to hypnotic motifs and neon glitch aesthetics, our group took the Echo Pageant and made it totally their very own.
Missed this spherical? Don’t be concerned: Growth Temporary #4 is already on its method! This time, we’re difficult you to create the branding for The Abyss, a terrifying new rollercoaster. The journey is a high-thrill expertise that plunges riders into darkness, that includes eerie soundscapes, sudden drops, and glowing, otherworldly visuals. Head over to our Instagram @creativeboom to learn the newest full transient, tag your entries with the hashtag, and take part.
No stress, no expectations. Simply let your creativeness rip, and benefit from the probability to create one thing that did not exist earlier than. We will not wait to see what you give you!
