Charlie Kirk stands within the Oval Workplace on Might 28. The Turning Level USA founder performed a pivotal position in rallying assist for President Trump amongst younger voters in final 12 months’s election.
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Charlie Kirk was barely sufficiently old to vote when, on the age of 18, he launched Turning Level USA. The objective: construct a company for younger conservatives that will characterize for them what teams like MoveOn.org meant for progressives.
“This was within the midst of the Obama presidency within the suburbs of Chicago the place Obama was very nicely favored,” Kirk recalled on his podcast final 12 months. “In my native highschool, progressive, left-wing Marxist concepts had been widespread, and I appeared round and I used to be unimpressed by the conservative organizations that had been on the market.”
Greater than a decade later, Kirk not solely met that objective, however he turned maybe essentially the most influential voice in younger conservatism, enjoying a vital position in nationwide politics, together with President Trump’s 2024 victory.

He died on Wednesday on the age of 31, after being shot whereas internet hosting an occasion in Orem, Utah. His dying was introduced by Trump, who praised Kirk’s political influence.
“The Nice, and even Legendary, Charlie Kirk, is lifeless. Nobody understood or had the Coronary heart of the Youth in america of America higher than Charlie,” Trump wrote in a submit on social media. “He was cherished and admired by ALL, particularly me, and now, he’s not with us. Melania and my Sympathies exit to his stunning spouse Erika, and household. Charlie, we love you!”
After beginning Turning Level, Kirk in some ways turned the face of the younger MAGA motion — creating an area that acts as a counterweight to the liberal politics that largely dominate on faculty campuses throughout the nation. Turning Level USA now boasts greater than 800 faculty chapters and a web-based following within the tens of millions, together with Kirk’s accounts. The group has additionally launched a number of related nonprofits and has reported an annual income of roughly $100 million in 2024.
“Charlie actually died for what he believed in. It is the idea that based this nation. The motion he began has solely simply begun,” mentioned Joe Mitchell, 28, the previous president and founding father of the group Run Gen Z, which helps younger conservative leaders run for public workplace. Mitchell himself is now working for Congress, and credit Kirk for supporting his political work since 2019.
A free speech advocate who roiled the left
Kirk preached free speech, free markets and restricted authorities, typically whereas launching broadsides on the politics of the left.
“The fundamental issues our dad and mom loved are more and more out of attain for Gen Z and Millennials. You see, the American dream has turn into a luxurious merchandise for the rich elite,” he mentioned finally 12 months’s Republican Nationwide Conference. “Glad international locations have kids. Damaged international locations have dependancy, despair, and struggling. Democrats have given lots of of billions of {dollars} to illegals and international nations, whereas Gen Z has to pinch pennies simply in order that they’ll by no means personal a house, by no means marry, and work till they die, childless.”

To his critics, Kirk was typically a magnet for controversy for the far-right personalities and concepts for which he offered a megaphone — whether or not at his occasions, on his social media accounts or his common podcast, The Charlie Kirk Present. Company have included a slavery apologist, in addition to a pastor who believes girls mustn’t have the fitting to vote. Kirk himself unfold falsehoods and conspiracy theories in regards to the 2020 election, vaccines, transgender folks and demographic change.

Charlie Kirk, founder and government director of Turning Level USA, speaks on the Turning Level Motion convention in West Palm Seaside, Fla., on July 15.
Eva Marie Uzcategui/Bloomberg through Getty Photos
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Eva Marie Uzcategui/Bloomberg through Getty Photos
On the time of his dying, Kirk had simply kicked off a multi-state faculty tour and was slated to go to greater than a dozen faculties and universities across the nation within the coming weeks.
He was shot throughout an look at Utah Valley College, holding the identical kind of occasion he first turned identified for: sitting behind a desk debating college students on numerous points.
Kirk, Trump and the 2024 election
In recent times, Kirk took on a larger position in GOP organizing. Throughout the 2024 election, Turning Level’s advocacy wing, Turning Level Motion, helped with the Trump marketing campaign’s on-the-ground organizing work.
Regardless of its roots within the youth area, Turning Level Motion has a bigger said focus, concentrating on new voters of all ages. Throughout the marketing campaign, the group introduced it was increasing its mobilizing efforts in key swing states like Arizona, Michigan and Wisconsin, and pledged to lift greater than $100 million. That mentioned, forward of Election Day, the group advised NPR it had solely raised “tens of tens of millions.”
Whereas it’s laborious to measure Turning Level’s direct influence on the 2024 presidential race, Kirk was fast to focus on Trump’s beneficial properties amongst younger Individuals final fall, in comparison with earlier years. Notably, the marketing campaign made a extra direct effort to courtroom younger voters on nontraditional media platforms.

“The influence he had on younger folks — reaching them in lots, giving them braveness to face up, to assume for themselves, and to struggle for freedom — is immeasurable,” mentioned Donald Trump Jr. in a submit on social media. “There isn’t any query that Charlie’s work and his voice helped my father win the presidency. He modified the course of this nation.”
“The objective was, after all, to lose by much less,” mentioned Kirk, who spoke with NPR the morning after the election was referred to as for Trump. “However within the final couple of weeks, we had been whispering to one another that there is likely to be one thing larger.”
To Kirk, who’s survived by his spouse and two kids, Trump was in a position to converse to the issues that younger Individuals have about their future.
“They simply wish to stay in the identical nation as their dad and mom. I do not know if that is a social subject or an financial subject,” he mentioned. “They need a pleasant life, they usually really feel it slipping away.”