Robotic Meals has unveiled a complicated new id for Co-op’s premium Irresistible spirits and cider vary, proving that own-brand merchandise can completely compete with the largest names within the drinks aisle.
The Leeds-based studio has labored with Co-op for over a decade. For its newest collaboration, the temporary was easy but formidable: to make this vary really feel as fascinating as any premium model, whereas giving every bottle a narrative value telling.
It by no means was once the case, however customers are extra assured than ever in own-label merchandise, notably in the case of premium strains. They’re in search of high quality, provenance, and craft however with out paying over the chances, particularly in right now’s unsure local weather. With that perception, Robotic Meals created the core concept: “Make Irresistible, irresistible”.
Gone is the straightforward emblem field of the previous. As an alternative are bespoke, story-driven designs that give every spirit and cider its personal distinct persona. And featured all through to unite the vary is a signature copper thread. What’s extra, there are foils, tactile finishes and little particulars that make every little thing really feel high class.
“Shifting far-off from the simplistic field emblem of the earlier packaging, we added some much-needed craft and consideration,” says Wealthy Robinson, design director at Robotic Meals. “Now with their very own identities, mixed with constant copper touches and luxurious finishes, every bottle feels immediately particular.”
Every product attracts inspiration from its roots. For instance, the 12-year-old Blended Scotch Whisky channels the drama of the Scottish Highlands with uncooked textures, bespoke label shapes, and refined typography. While the Single Malt takes a cue from conventional kilt design, with deep colors and a daring diagonally lower label, punctuated by copper accents.
London Dry Gin celebrates aromatic botanicals with delicate pastels and a delicate ’44’ moniker, nodding to the yr Co-op was based. And French Grain Vodka conveys crisp Alpine air via frosted glass, geometric shapes, and tall class. The Tillington Hills cider, in the meantime, leans into the orchard story with summary, natural imagery and fashionable attraction.
The result’s a portfolio that holds its personal within the aggressive shelf area, whereas nonetheless feeling proudly Co-op.
Lucie Burfitt, packaging design supervisor at Co-op, says: “When our Irresistible spirits and cider, we confronted a giant problem: how can we make every one sit comfortably in their very own classes, whereas nonetheless being proudly Co-op? We knew Robotic Meals would assist us discover the reply. Now every bottle is extra distinct, extra participating, and way more irresistible.”
The brand new designs are presently rolling out in Co-op shops throughout the UK.
