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Home»Opinion»Cracker Barrel redesign fiasco a lesson for Mass.
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Cracker Barrel redesign fiasco a lesson for Mass.

Buzzin DailyBy Buzzin DailySeptember 4, 2025No Comments4 Mins Read
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Cracker Barrel redesign fiasco a lesson for Mass.
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For Massachusetts, it’s a Cracker Barrel second.

Does the state swap its historic seal and flag for a bland alternative — and succumb to progressive strain — or does it stick with its historic roots?

Cracker Barrel tried it, and it didn’t work. Their unique, folksy emblem featured farmer “Uncle Herschel,” however the re-design went for glossy, fashionable and Herschel-less. Backlash soared, gross sales tanked.

Nonetheless, that’s the query at hand as a particular panel, loftily referred to as the Massachusetts Seal, Flag and Motto Advisory Fee, final week got here up with a number of proposed milquetoast designs for a brand new state flag and seal, together with a brand new state motto.

The fee was created in 2021 to provide you with a brand new state seal following the nationwide outrage over the killing of George Floyd in 2020. That was when rioters trashed and toppled Accomplice statues and different symbols deemed racist and discriminatory.

The hysteria led to progressives demanding that the Massachusetts “racist” state seal get replaced.

The seal consists of a Native American holding a bow in a single hand and an arrow within the different. Above him is an arm holding a sword.

Draped across the picture is the Latin motto that interprets into the stirring, “By the sword we search peace, however peace beneath liberty.”

The seal has been used on all state paperwork and on the state flag that flies over the State Home and different state buildings for 100 years.

The fee would exchange the motto with, “Many voices, One Commonwealth,” which isn’t precisely designed to stir younger males to take up arms towards the British once more.

If that doesn’t get a patriot’s blood boiling the fee advisable different mottos like, ”We rejoice within the public good,” which appears like a slogan for welfare, and the heart-pumping “We honor all life guided by the First Mild” that could be posted above the doorway of a nursing residence.

These pithy mottos are accompanied by three state seal suggestions that look as if that they had been composed throughout kindergarten simply earlier than nap time.

You will need to perceive that the fee has been going after this transformation, in a single type or one other, for 4 years and at a price of a few hundred thousand {dollars}.

It solicited submissions from the general public and after learning them, launched the 9 choices it launched final week — three for the seal, three for the flag and three for the motto.

The fee will now maintain a collection of public hearings earlier than choosing a remaining design for a brand new seal, new flag and new motto. The suggestions would then go to the governor who would file laws to make the change occur.

One exterior proposal could be to let issues stand and depart nicely sufficient alone.

However given her wokeness, Gov. Maura Healey will help the modifications, irrespective of the historical past concerned.

Most politicians, Democrat, Republicans, liberals, moderates and conservatives fold if they’re subjected to sufficient strain from activists and progressives.

Recall Republican Gov. Charlie Baker through the insanity following the killing of Floyd.

Issues had been so dangerous and so uncontrolled that Baker succumbed to strain and eliminated the one Accomplice Civil Warfare memorial in Massachusetts.

It was a granite memorial on George’s Island in Boston Harbor marking the deaths of 13 younger Accomplice farm boys who died whereas imprisoned at Fort Warren.

Hardly anybody knew the memorial even existed, not to mention visited. Now it’s gone.

One other, albeit small, piece of historical past erased. Now the activists and progressives would erase the seal.

Massachusetts ought to study from Cracker Barrel. If it ain’t broke, don’t repair it.

Veteran political reporter Peter Lucas will be reached at: peter.lucas@bostonherald.com

The Cracker Barrel Previous Nation Retailer emblem. (AP Picture/Rogelio V. Solis, File)

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