Cracker Barrel is responding following fan backlash on its latest redesign efforts.
The 56-year-old restaurant chain, based in 1969, stated in a prolonged assertion shared to its web site Monday, that the corporate “might’ve accomplished a greater job sharing who we’re.”
“If the previous couple of days have proven us something, it is how deeply folks care about Cracker Barrel. We’re actually grateful to your heartfelt voices,” Cracker Barrel stated. “You’ve got additionally proven us that we might’ve accomplished a greater job sharing who we’re and who we’ll all the time be.”
An exterior view of a Cracker Barrel Previous Nation Retailer.
Paul Weaver/SOPA Photos/LightRocket through Getty Photos
Cracker Barrel introduced final yr it will start to renovate its mixture restaurant-and-retail institutions in an effort to modernize the longtime chain, shifting from a traditional Southern nation retailer aesthetic to a recent nation theme with a minimalist brand change, brighter places, up to date seating, lighting and bookcases, whereas some Cracker Barrel signatures would stay, resembling its stone fireplaces and taxidermy deer heads.
The previous company brand for Cracker Barrel (left) and their newly unveiled brand.
Cracker Barrel
Cracker Barrel CEO Julie Felss Masino beforehand appeared on “Good Morning America” on Aug. 19, saying the veteran firm wanted to refresh its eating places and shops.
“Cracker Barrel must really feel just like the Cracker Barrel for at the moment and for tomorrow,” Masino stated. “The soul of Cracker Barrel’s not altering — the rocking chairs are nonetheless there, the fireside is there, the peg sport — all of the issues that make Cracker Barrel Cracker Barrel.”
However critics voiced their displeasure on the adjustments on social media and Cracker Barrel’s inventory even dropped by as a lot as 13% final Thursday, as Reuters reported.
On Monday, Cracker Barrel vowed to not flip its again on its firm’s values of “onerous work, household, and scratch-cooked meals made with care” and promised to maintain a few of the traditional Cracker Barrel its followers have come to like through the years.
The brand new Cracker Barrel brand is seen on a menu contained in the restaurant, August 21, 2025 in Homestead, Florida.
Joe Raedle/Getty Photos
“What has not modified, and what’s going to by no means change, are the values this firm was constructed on when Cracker Barrel first opened in 1969: onerous work, household, and scratch-cooked meals made with care,” Cracker Barrel continued in its assertion.
“The issues folks love most about our shops aren’t going wherever: rocking chairs on the porch, a heat hearth within the fireside, peg video games on the desk, distinctive treasures in our reward store, and classic Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
Cracker Barrel additionally assured restaurantgoers its meals will stay a predominant focus because it labored to usher in and construct a loyal fanbase in “the following technology of households.”
The brand new Cracker Barrel brand is seen on a menu contained in the restaurant, August 21, 2025 in Homestead, Florida.
Joe Raedle/Getty Photos
“Whereas our brand and remodels could also be making headlines, our greater focus remains to be proper the place it belongs… within the kitchen and in your plate: serving beneficiant parts of the meals you crave at truthful costs and doing it with the sort of nation hospitality that brightens your days and creates lasting recollections,” Cracker Barrel stated. “Meatloaf, rooster n’ dumplins, nation fried steak, sides that style like Sunday supper, and sure, the world’s greatest pancakes, they’re all nonetheless right here, with just a few new dishes becoming a member of the menu.”
“We all know we can’t all the time get every part proper the primary time, however we’ll hold testing, studying, and listening to our visitors and staff,” Cracker Barrel added.
