BLACKPINK have formally hit the bottom working, and so they’re not slowing down. At the moment (July 11), the worldwide Ok-pop juggernauts returned with “JUMP,” a high-octane digital single that ends the group’s almost three-year hiatus and launches their huge DEADLINE World Tour in model.
First teased with a dwell efficiency on the tour’s kickoff present in Goyang, South Korea on July 5, “JUMP” is a pulsating genre-bender that sees the quartet — JISOO, JENNIE, ROSÉ and LISA — diving headfirst into hardstyle territory. The monitor marks a big sonic shift for BLACKPINK, departing from their polished pop roots in favor of a club-ready rave anthem designed to dominate each dance flooring and charts.
Penned by a world powerhouse of hitmakers — TEDDY, Diplo, ZIKAI, Claudia Valentina, Jumpa, Malachiii, Jesse Bluu and 24 — and produced by Diplo, 24, Boaz van de Beatz, Zecca and Ape Drums, “JUMP” is a full-throttle adrenaline rush. It opens with a cinematic guitar riff evocative of a Western standoff earlier than exploding right into a feverish mix of EDM, synth-pop, and techno beats. The result’s as daring as it’s addictive, with every member buying and selling verses that play to their distinctive strengths, from JENNIE’s chew to ROSÉ’s smoky urgency, LISA’s rapid-fire supply and JISOO’s atmospheric edge.
The music video, already trending on YouTube with almost 17 million views, 2.6 million likes, and climbing inside hours of launch, turns up the depth. Directed by GRAMMY-winning visionary Dave Meyers, the MV delivers a barrage of stylized visuals: mirrored mazes, subterranean tunnels, neon-lit avenue scenes, and rooftop catwalks, all wrapped in BLACKPINK’s signature mix of luxurious and insurrection. Every body captures their transformation trying fierce, unrelenting, and unapologetically fashionable.
Lyrically, “JUMP” delivers the group’s traditional model of confidence and defiance, laced with strains like “I’m not that straightforward to tame / It’s best to see me below these lights,” and “ we on a mission / All fuel, no brakes.” It’s a warfare cry wearing sequins and synths, demanding listeners to rise, dance, and, fairly actually, leap.
This comeback additionally indicators a brand new chapter in BLACKPINK’s trajectory, one formed by progress and independence. Because the launch of their 2022 chart-topping album “Born Pink” and the 2023 game-exclusive single “The Ladies,” the members have centered on solo pursuits: JENNIE’s performing debut in The Idol, ROSÉ’s solo music tasks, LISA’s record-breaking worldwide appearances, and JISOO’s ventures into performing and vogue. “JUMP” now reunites them in peak type, reminding the business — and the world — why BLACKPINK continues to set the usual.
Their DEADLINE World Tour is poised to match the monitor’s power, with 31 reveals throughout 16 cities together with double-header stadium dates in Los Angeles, New York, Paris, and London. After their fiery South Korea opener, the group heads to SoFi Stadium in Los Angeles this weekend, promising the sort of scale and spectacle solely BLACKPINK can ship.
With “JUMP,” BLACKPINK aren’t simply again, they’re breaking out. This can be a group that is aware of methods to command consideration, increase the stakes, and reset expectations. The message is evident: you may’t cage them, you may’t copy them — you may solely comply with their lead.
“JUMP” is now accessible to stream on all main platforms!
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