In an unprecedented transfer, Madame Tussauds has unveiled 13 new wax figures of world celebrity Taylor Swift, every capturing an unforgettable look from her record-shattering Eras Tour. Spanning 13 cities throughout 4 continents, the rollout marks probably the most in depth multi-figure launch within the attraction’s 250-year legacy.
Created by over 40 artists throughout 14 months, the lifelike figures pay homage to the visible spectacle of Swift’s tour, which captivated thousands and thousands of followers worldwide from March 2023 to December 2024. With meticulously recreated costumes and immersive shows, the displays goal to move followers “on stage” at The Eras Tour, as described within the press launch.
The rollout contains figures positioned in key places akin to Hollywood, Las Vegas, New York, Orlando, Nashville, London, Blackpool, Amsterdam, Berlin, Budapest, Hong Kong, Sydney, and Shanghai. One touring determine will rotate amongst numerous Madame Tussauds sights globally, beginning in Shanghai.
Every determine is styled to mirror a unique period from Swift’s profession, with outfits recreated in collaboration with famend style homes and designers. In Hollywood, the “Communicate Now” determine is wearing a lilac Nicole + Felicia ombré tulle robe, whereas the “Fearless” determine in Las Vegas wears the gold-fringed Roberto Cavalli minidress Swift famously carried out in. The “Midnights” determine in New York options her signature multicolored tinsel jacket paired with a midnight-blue embellished Zuhair Murad playsuit.
Orlando’s “Fame” determine dons Taylor Swift’s black sequined Roberto Cavalli catsuit with purple snake detailing, and in Nashville, the “evermore” determine is styled in Etro’s mustard-hued floor-length robe. In the meantime, London will host the “Lover” period Taylor Swift, full with a reproduction of her orange and pink Versace leotard from her 2024 Wembley efficiency, and Blackpool will showcase a “Crimson” period determine carrying a red-to-black ombré embellished playsuit.
“That is probably the most bold undertaking in Madame Tussauds’ 250-year historical past, which solely feels proper to mirror the stratospheric standing of Taylor Swift,” mentioned Danielle Cullen, Senior Determine Stylist at Madame Tussauds. “We’re honoured to have labored intently with style homes like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti, and Etro to recreate a few of the Taylor Swift | The Eras Tour’s most iconic appears—lots of which could have particular significance to the cities the 13 new figures will name residence.”
“It feels a becoming celebration to offer Swifties the prospect to commemorate moments from this once-in-a-generation tour in a means that solely Madame Tussauds can.”
The tour itself has turn out to be a cultural and business landmark, grossing over $2 billion in ticket gross sales and drawing greater than 10 million attendees throughout 149 exhibits. Swift’s affect prolonged past music, making headlines for her philanthropy, style, and financial impression.
“Taylor Swift is a generational icon and a cultural powerhouse,” mentioned Laura Sheard, International Model Director at Madame Tussauds, as she emphasizes the importance of the second: “The exceptional success of her record-smashing tour is the proper second for Madame Tussauds to immortalize with 13 figures – Taylor’s fortunate quantity – throughout 4 continents to make sure we’re reaching as many followers as doable. We simply know they’ll find it irresistible as a lot as we do.”
This launch follows Madame Tussauds’ custom of honoring music icons, together with the earlier report of seven Harry Types figures in 2023 and eight Woman Gaga figures in 2011. Swift’s first determine debuted in New York Metropolis in 2010. Fifteen years later, this historic launch cements her legacy not solely as a pop icon however as a defining cultural pressure of the twenty first century.
The 13 new figures will likely be obtainable for public viewing beginning immediately (July 25)!
Wish to see each period come to life in wax? Whether or not you’re a “Communicate Now” dreamer or a “Fame insurgent”, there’s a Taylor Swift ready for you throughout the globe.
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