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Uber introduced a “Girls’s Preferences” on Wednesday that might enable girls riders and drivers within the U.S. to solely be linked with different girls for his or her journeys by way of the ride-sharing service.
The pilot program will start within the subsequent few weeks in Los Angeles, San Francisco, and Detroit. The corporate doesn’t but have a launch date for different U.S. cities.
“Throughout the US, girls riders and drivers have instructed us they need the choice to be matched with different girls on journeys,” the corporate mentioned in a press launch. “We have heard them—and now we’re introducing new methods to present them much more management over how they journey and drive.”
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Uber introduced a “Girls’s Preferences” to permit girls drivers and riders within the U.S. to solely be linked with different girls. (REUTERS / Reuters Images)
“For the primary time within the US, we’re launching Girls Preferences—options designed to present girls riders and drivers extra alternative, extra confidence, and extra flexibility once they use Uber,” the corporate added.
The brand new characteristic comes as Uber has recorded 1000’s of incidents of sexual assaults through the years and has sought to introduce measures to make touring safer.
The corporate beforehand launched the ladies rider choice characteristic in different nations, permitting girls in round 40 nations to request feminine riders. This system first launched in Saudi Arabia in 2019 after a legislation handed that granted girls the correct to drive, and it subsequently expanded after receiving an “overwhelmingly optimistic” response.
The pilot program will start within the subsequent few weeks in Los Angeles, San Francisco, and Detroit. (Lindsey Nicholson/Schooling Photographs/Common Photographs Group through Getty Photographs / Getty Photographs)
“In fact, riders wished the identical alternative,” Uber mentioned. “However making this work reliably—not simply symbolically—required considerate design. Most drivers are males, so we’ve labored to make sure this characteristic was actually usable in other places all over the world. We examined, listened, and refined it in markets like Germany and France, adapting the characteristic to real-world rider and driver behaviors. In consequence, in a primary for the business, we’re capable of launch extra dependable options that supply girls riders a number of methods to be matched with a girl driver.”
Girls riders should confirm their very own gender on the app to entry the brand new characteristic. When choosing a journey, they are going to see “Girls Drivers” as an on-demand choice together with current choices akin to UberXL, Uber Black, Consolation and Wait & Save. Riders also can reserve journeys prematurely with girls drivers.
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The brand new characteristic comes as Uber has recorded 1000’s of incidents of sexual assaults through the years. (Getty Photographs)
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Moreover, girls drivers could have the choice to request journeys with girls riders.
Though it’s not assured, the corporate mentioned riders and drivers can toggle on the ladies choice of their app settings to extend the probabilities of being matched with one other lady.
Lyft, one other ride-share service, launched the “Girls+ Join” choice —just like Uber’s new program — in September 2023 earlier than it expanded nationwide in February 2024.
