In an age the place quick style dominates wardrobes and digital advertisements flood our screens, Ekori by Parveen Padalkar stands out for its quiet energy and authenticity. Rooted in a wealthy, generational custom of handloom weaving, Ekori is not only one other saree model—it’s a motion again to heritage, sustainability, and high quality.
Parveen Padalkar belongs to a household that has been devoted to weaving for generations. The Padalkars have lengthy collaborated with grasp artisans, producing pure handloom sarees with age-old strategies utilizing pure, sustainable materials. At the moment, Parveen carries ahead this legacy by Ekori, giving new life to historic expertise and empowering artisan communities alongside the way in which.
Every Ekori saree is crafted by hand—no machines, no shortcuts. The result’s a bit that isn’t solely lovely but in addition significant, woven with care, love, and cultural reminiscence. “These aren’t simply clothes. They’re tales, woven slowly and with intention,” says Parveen.
What makes Ekori’s journey much more outstanding is its *distinctive buyer loyalty. The model boasts a *repeat buy fee of over 90%, a uncommon achievement in right now’s aggressive style area. Most of Ekori’s progress has come not from promoting, however from phrase of mouth, natural attain, and the enduring high quality of its sarees. Clients who purchase as soon as virtually all the time return for extra.
“With a 90% repeat buyer fee, Ekori proves that high quality and belief by no means exit of fashion,” Parveen notes with pleasure.
This deep belief and reference to consumers has additionally caught the eye of shops throughout India. With none large-scale advertising campaigns, shops at the moment are approaching Ekori to inventory its collections, recognizing the model’s authenticity and rising demand.
However Ekori is not only about enterprise—it’s about preserving crafts which are vanishing. Most of the artisans Parveen works with had almost left their looms behind, pushed out by industrial manufacturing and lack of help. Ekori has helped convey these weavers again into the fold, providing truthful wages, constant work, and deep respect for his or her experience.
“Our household has been in weaving for generations. Ekori is our approach of honoring that heritage—and sharing it with the world,” says Parveen.
As right now’s shoppers develop more and more conscious of the environmental and moral prices of quick style, many are selecting to return to their roots—embracing conventional, sustainable, and ethically made clothes. Ekori embodies this shift. Every saree is timeless, meant to be worn, treasured, and handed down throughout generations.
At its coronary heart, Ekori is a celebration of gradual style, craftsmanship, and cultural continuity. In a world of fast turnover and disposable type, Parveen Padalkar has created one thing actually lasting—a model grounded in legacy, liked by clients, and revered by artisans.
Ekori is not only conserving a practice alive—it’s constructing the way forward for style on the inspiration of belief, craft, and care.
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