Expensive Monday has a daring new id, marking a recent chapter for the favored teaching platform, which is on a mission to empower ladies in management. With a brand new identify and vibrant look by Frankfurt-based studio Arndt Benedikt, the rebrand indicators greater than a makeover—it is a rallying cry for a fairer, extra significant world of labor.
Previously often known as the Feminine Management Academy, the platform was based in 2018 by entrepreneur and podcast host Vera Strauch. Since then, it has helped 1000’s of girls throughout Germany navigate the often-hostile world of management with confidence, function, and solidarity.
However whereas its mission was loud and clear, its visible id wasn’t precisely pulling punches.
So, Arndt Benedikt stepped in to assist form a brand new identify and model that would higher mirror Expensive Monday’s rising ambitions. The end result? A vibrant, assured id that beams with pleasure and function—one thing that feels extra like a motion than a training model. Which, in fact, it’s.
As a result of Expensive Monday is not only a private growth platform. It is a collective effort to rewrite the foundations of management. At a time when gender fairness is beneath extra stress than it has been in many years, Expensive Monday helps ladies push past tokenism and glass ceilings. By teaching, seminars, and a broadly celebrated podcast, it equips ladies with not simply expertise but in addition the enterprise language, confidence, and neighborhood they should lead and disrupt on their very own phrases.
And in the event you’re questioning concerning the identify? It is a cheeky subversion of the Sunday Scaries—a love letter to a brand new type of working week, one the place ladies aren’t simply surviving Mondays however reshaping what they imply altogether.
Launched because the Feminine Management Academy, the platform had outgrown its authentic pores and skin. It was now not nearly coaching people—it was about constructing a collective area the place ladies may develop, be seen, and form the longer term collectively. The founders wanted a model that matched that power: emotionally clever, assured but approachable, and versatile sufficient to work throughout every little thing from Instagram to worldwide summits.
The Resolution? Monday reimagined. Arndt Benedikt delivered a reputation that flips the script on the working week, together with a glance that radiates power and intent. The wordmark, set in a customized serif font with organically related ligatures, nods to neighborhood and change. A punchy headline font brings motion and momentum, whereas a peaceful sans serif retains issues grounded and accessible.
The color palette shifts between vivid, chatty colors and grounded neutrals—a celebration of range in each shade. After which there are the Mondies—a collection of playful, inclusive illustrations that embody the platform’s values of self-expression, pleasure, and connection. Actual-world images and the good use of white area full a system that is as cohesive as its character.
It is a model that does not simply symbolize ladies—it champions them. One which displays not solely who Expensive Monday is but in addition who its neighborhood is changing into. And actually? We’d simply look ahead to Expensive Monday greater than dress-down Friday.
