IMAX CEO Richard Gelfond discusses his firm’s growth plans, competing with at-home leisure and dealing with Tom Cruise and Christopher Nolan on ‘Barron’s Roundtable.’
The newest film within the “Mission: Unattainable” franchise hit theaters in Might, with “Mission: Unattainable – The Last Reckoning” notching huge bucks on the field workplace and on the similar time changing into a boon for IMAX.
“The Last Reckoning” marked the eighth movie within the widespread long-running motion franchise starring actor Tom Cruise as character Ethan Hunt. The collection debuted almost 30 years in the past in 1996.
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IMAX CEO Richard Gelfond stated throughout a current “Barron’s Roundtable” interview that the actor had advised him “possibly a 12 months and a half in the past” saying that he wished “three weeks in IMAX.”
Richard Gelfond, chief government officer of Imax Corp., speaks on the China’s Movie Business within the period of Globalization as a part of the 18th Shanghai Worldwide Movie Competition at Crowne Plaza on June 16, 2015. (Visible China Group by way of Getty Photographs/Visible China Group by way of Getty Photographs / Getty Photographs)
“We normally solely play issues for 2 weeks as a result of there are huge blockbusters arising each couple weeks,” he stated.
Based on Gelfond, Cruise stated, “So inform me what I have to do to get three weeks.”
“First, there have been conventional issues, just like the premiere in IMAX, advertising and marketing, measurement and this,” the IMAX CEO stated. “However I stated, ‘Tom, I need you — each query they ask you, I need you to reply IMAX. So if they are saying, ‘What do you consider the script?’ ‘In IMAX, it’s nice.’”
He stated that “labored,” noting the IMAX did “a giant a part of the field workplace for Mission: Unattainable 8” and the film “did very effectively.”
A billboard close to Hollywood & Highland promotes the brand new Tom Cruise film ‘Mission: Unattainable The Last Reckoning’ on Might 23, 2025 in Hollywood, California. (AaronP/Bauer-Griffin/GC Photographs / Getty Photographs)
IMAX reported on Might 27 that “The Last Reckoning” generated $31 million within the IMAX international community throughout its opening weekend by way of that Monday. It marked the “second largest Memorial Day Weekend debut ever” for the corporate, it stated.
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Worldwide, the movie introduced in $190 million throughout its debut weekend, in keeping with the Los Angeles Occasions.
Tom Cruise on the “Mission: Unattainable – The Last Reckoning” U.S. premiere held at Lincoln Heart Fountain Plaza on Might 18, 2025 in New York, New York. (Kristina Bumphrey/Selection by way of Getty Photographs / Getty Photographs)
“The Last Reckoning” took in $75.6 million globally for IMAX through the three weeks it had on IMAX screens, roughly 15-16% of the movie’s total international gross, an IMAX spokesperson advised FOX Enterprise.
Field Workplace Mojo pegged the movie’s worldwide gross at $576.5 million as of Wednesday. That nine-figure haul helped the Cruise-led film rank as having the fourth-largest worldwide field workplace to this point this 12 months, in keeping with the location.
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“The Last Reckoning” used IMAX cameras throughout filming. Sure scenes within the film additionally characteristic an “IMAX-exclusive expanded facet ratio,” in keeping with an IMAX press launch.
