- A brand new rumor suggests Apple may transfer the emblem on the iPhone 17 Professional
- The emblem may transfer down to create space for the brand new digicam bar and to align with the MagSafe magnet ring
- Whereas a minor change, this might give some perception into Apple’s priorities
Apple may very well be making a change to an iconic iPhone design aspect with the discharge of the rumored iPhone 17 Professional.
In response to new rumors from considerably dependable tipster Majin Bu (by way of GSMArena), Apple may transfer its brand to a decrease place on the rear panel of the iPhone 17 Professional.
The potential change has been corroborated in an X (previously Twitter) put up from Apple tipster Sonny Dickson, who posited that the transfer may align the emblem with the telephone’s ring of MagSafe magnets.
You might be considering {that a} brand transferring just a few centimeters isn’t an enormous story by itself – and in all equity, you’d be proper. This alone isn’t too massive of a deal.
Nonetheless, I believe this newest design rumor has the potential to say quite a bit about the place Apple’s priorities lie with regards to the subsequent era of iPhone.
Aesthetic alterations
This brand tipoff is the newest in a reasonably lengthy checklist of redesign rumors in regards to the iPhone 17 lineup, particularly the iPhone 17 Professional and iPhone 17 Professional Max.
The truth is, it appears to me that the strongest and most repeated rumors surrounding the subsequent Professional-level iPhones have involved the design and aesthetics of the supposedly-upcoming handsets.
As we beforehand reported, the iPhone 17 Professional and iPhone 17 Professional Max are rumored to get a Google Pixel-like digicam bar, a wild departure from the function-led design philosophy of earlier generations. A number of separate rumors have given us a take a look at CAD mock-ups and dummy models that appear to verify the modified design.
Although we’ve heard of a potential higher-resolution telephoto digicam, in addition to murmurs of a unified quantity and Motion button and under-display Face ID, it looks like we may very well be in for a lighter yr with regards to new iPhone {hardware} options.
Thought of change, or cowl up?
All of this brings new context to the supposed new brand placement – what was beforehand a reasonably innocuous design replace begins to seem like meddling for the sake of discovering one thing to vary.
And whereas all of that is primarily based on rumors in the mean time, if Apple had been to launch the iPhone 17 Professional with solely iterative or less-impactful {hardware} enhancements, then these design shakeups would begin to seem like an effort to attract consideration elsewhere.
It wasn’t too way back that Apple confronted appreciable backlash for launching the iPhone 14 in a really comparable state to the iPhone 13 – Cupertino can be smart to keep away from the same scenario this yr.
With all that stated, it’s additionally potential that Apple is solely trying to refresh the visible identification of its next-gen handsets, to match the brand new look of the Liquid Glass design language coming with iOS 26.
So, whereas the shifting of an Apple brand by just a few centimeters may not appear the most important story, it’s price keeping track of these small adjustments as we get nearer to the anticipated September launch date of the iPhone 17 collection. Be sure you tell us what you consider this rumored change within the feedback under.
