My buddy Josh began an attire firm just a few years in the past. He named it “Private Model.” He sells plain shirts with the phrase “Private Model” on them.
He began the model when he was in school within the late 2010s, as Instagram was taking off and TikTok was on the rise. It was his technique to poke enjoyable at what he was seeing throughout him—by creating probably the most plain, unimpressive t-shirt and calling out the factor in plain sight.
The thought of a private model could be very acquainted to us who’re swimming within the Digital Age, however within the grand narrative of human historical past, is known as a idea that’s solely about twenty-five years previous.
There’s a variety of stress to have a private model, for a mess of causes. A private model can result in amassing a serious social media following, which might then result in fame, alternative, and some huge cash. A Forbes article from 2020 claims that greater than 50% of Gen Z hopes to begin a enterprise, and it’s simple to see why. They’ve seen it work for atypical folks like them.
I advised myself I wished ministry. However what I actually wished was significance.
The identical stress applies to us who belong to the Church. I’ve been a worship chief for fifteen years, and I began enjoying piano in 2007 (mockingly the identical 12 months as the discharge of the iPhone). The primary 12 months I encountered this phenomenon first-hand was 2015. Not simply on social media, however proper in entrance of me.
I labored for a big church for 2 years out of faculty as a worship intern. It’s a well-known church that has a worship program with a powerful status. Lots of the worship leaders have been heroes of mine from afar, each women and men who influenced me.
If I’m trustworthy, I knew that if I may very well be part of their model, I’d get alternatives that I in any other case wouldn’t. I used to be proper. It led to job alternatives, youth retreats, camps, and credibility. However throughout the better collective model of our worship staff, there was an insidious stress that crouched on the door, ready to devour me—the temptation to construct a private model as an alternative of constructing a ministry.
Whereas I don’t assume that constructing a private model is essentially a foul factor, a private model ought to be a byproduct of ministry; too many worship leaders hope that ministry is a byproduct of brand name. The fashionable temptation of worship leaders is to reverse this pursuit and focus extra on private model than ministering to God and others, assuming that if their model is profitable sufficient, real ministry will simply routinely occur.
For the aim of this text, I’m utilizing “private model” to imply influencing others’ notion of you. I’m utilizing “ministry” to imply main others into the truth of Jesus.
In my internship, I had proximity with one of many world’s finest identified Christian songwriters. His children have been within the youth group that I led worship for. I wrote a tune and despatched it to him over e-mail, hoping that he would really like it and would wish to co-write with me. I had massive goals of the tune getting picked up by my church, or by Nashville songwriting circles, and even Hillsong United!
He emailed me again and mentioned, “That is good bro! Thanks for sharing.” That’s it. I used to be crushed. Why was I crushed by an encouragement?
As a result of I didn’t need this man’s encouragement, I wished to co-opt his platform and use it to leverage myself upward so that folks would know my title and I might really feel like any individual. That’s the trustworthy reality. My motive was to construct my very own model.
I advised myself I wished ministry. However what I actually wished was significance.
I wished that well-known songwriter to say, “Kenny is an effective songwriter,” to extra than simply me—I wished him to say it to his Instagram followers, and my boss, and trade gatekeepers. The starvation to be seen can quietly corrupt your ministry whereas disguising itself as ministry.
[Jesus] requested about his private model. The disciples let him know that there have been combined opinions.
Marty Neumeier as soon as mentioned, “A model will not be what you say it’s; it’s what they say it’s.” If a model is simply notion, then constructing one means dwelling below the fixed scrutiny of public opinion and status administration. It quietly turns ministry right into a self-conscious efficiency as an alternative of service to others.
Jesus requested his disciples the Marty Neumeier query in Matthew 16:13: “He requested his disciples, ‘Who do folks say that the Son of Man is?’”
He requested about his private model. The disciples let him know that there have been combined opinions.
Jesus might have drilled into that and began curating his picture. He might have softened up on his sermons. He might have revisited his aesthetic. He might have accomplished emergency model administration. As a substitute, he asks the extra essential, insightful query in verse 15: “Then he requested them, ‘However who do you say I’m?’” (emphasis added).
Jesus was way more involved with the folks that he knew, shepherded, liked, and lived with, than the notion of the group. In different phrases, his ministry mattered infinitely greater than his private model.
We frequently get this backwards. We’re tempted to imagine that we should construct a following and be identified about by 1000’s as an alternative of constructing a lifetime of service to a handful of individuals whereas being identified by them. We expect that if we might simply hit that metric, or simply have that worship chief comply with us again on Instagram, or simply get invited to that songwriting session, then we’re actually ministering!
However that isn’t the way in which of Christ.
In Matthew 11:11, Jesus mentioned that of all who’ve ever lived, none have been better than John the Baptist. That’s vital reward from the Savior. That man mentioned this: “[Jesus] should turn into better and better, and I have to turn into much less and fewer” (John 3:30 NLT).
Doesn’t sound like an excellent private model technique, does it?
The final word calling of a worship chief is present in Romans 12. The primary verse says: “give your our bodies to God due to all he has accomplished for you. Allow them to be a dwelling and holy sacrifice—the type he’ll discover acceptable. That is actually the way in which to worship him.”
Worship leaders do our job once we give attention to ministering to God and others by providing who we actually are to Him. We nonetheless love and present compassion to the group, however they don’t dictate our major focus. That belongs to loving God and the folks that He has entrusted to us.
True worship is a life laid down. Not a platform constructed up.

