Native James has ushered in a brand new chapter of his profession with the discharge of his newest single, ‘By no means Been Scared’, marking his first new music since signing with SharpTone Information. The observe pairs the genre-defying artist with grime heavyweight Frisco, the Boy Higher Know MC, on a collaboration that bridges two of the UK’s most uncompromising musical worlds.
Pushed by crushing riffs and razor-sharp lyricism, ‘By no means Been Scared’ leans into the hybrid sound Native James has turn out to be identified for, fusing metallic, grime, punk, and hip-hop into an adrenaline-fuelled anthem about resilience. The tune arrives alongside a stark black-and-white music video directed by longtime collaborator Reece Selvadorai.
“‘By no means Been Scared’ is what it says on the tin,” James stated in an announcement. “This tune is for individuals who have felt a time the place they should overcome one thing, whether or not that be your private greatest, an examination, getting as much as face challenges at work, life itself… it’s an influence play to your inside, to remind your self you may overcome no matter you need.”
The one has already made an influence on the competition circuit. Throughout his Obtain Pageant set final month, Native James stunned followers by bringing Frisco onstage for the tune’s stay debut, drawing one of many weekend’s most talked-about crowds on the Avalanche Stage. The efficiency additionally stood out as one of many competition’s uncommon moments the place a rock artist shared the stage with a grime MC, underscoring Native James’ dedication to breaking down style boundaries.
NATIVE JAMES – By no means Been Scared (feat. Frisco) (OFFICIAL MUSIC VIDEO)
The discharge coincides with the announcement of the ‘FALLEN’ rappers signing to SharpTone Information, whose roster contains boundary-pushing heavy acts similar to Detest, Unpeople, and Dying Want.
“I can actually say it’s insane that I’m signed to SharpTone,” Native James stated. “It appears like this shall be a mad chapter for me. I’m gassed, I received’t mislead you, and may’t wait to start out working to provide you extra music.”
SharpTone echoed that enthusiasm, recalling first seeing the artist carry out in a small East London basement venue earlier than deciding they needed to be a part of his journey.
“Native embodies the whole lot that we attempt for right here on the label – originality, persona, and pure expertise,” the label stated in an announcement. “We can not wait to amplify that expertise in what is going to inevitably be a really vivid future.”
The announcement caps off a busy 12 months for Native James. Alongside his Obtain look – the place he additionally reunited with Professor Inexperienced to carry out their collaboration ‘BLOCK – RR’ – he has continued constructing momentum on the stay circuit, sharing phases with Enter Shikari, Don Broco, Nova Twins, and Hyphen.
His competition schedule reveals no indicators of slowing down, with appearances lined up at 2000trees, Latitude, Paaspop within the Netherlands, Rock La Mure? in Romania, and Slovakia’s Pohoda Pageant, additional cementing his status as one of many UK’s most enjoyable crossover artists.
Obtain / stream ‘By no means Been Scared’ right here
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