Joe Jonas has teamed up with cell farming recreation Hay Day for an sudden summer time collaboration, releasing “The Cozy Anthem,” a brand new single that reworks the sport’s acquainted theme right into a full-fledged pop observe. The discharge additionally launches a two-week digital music pageant operating from June 16 by June 30 throughout the sport and social media.
Mixing vibrant acoustic textures with country-pop influences, “The Cozy Anthem” leans right into a lighter facet of Jonas’ catalog. The observe embraces feel-good simplicity with out overcomplicating its premise, remodeling Hay Day’s immediately recognizable melody into an easygoing singalong constructed round themes of slowing down, switching off and discovering consolation in on a regular basis routines.
“With every little thing I’ve received occurring, it’s not all the time straightforward to discover a second to disconnect. Hay Day has change into a kind of little escapes the place I can chill out, have enjoyable, and recharge. There’s one thing surprisingly satisfying about checking in your farm earlier than checking your emails,” Jonas stated. “I liked getting to place my very own twist on the Hay Day theme tune, and I’m excited for everybody to listen to ‘The Cozy Anthem,’ make it their very own, and hopefully be part of me on the farm.”
Fairly than pairing the discharge with a standard music video, the collaboration unfolds inside the sport itself. Starting June 16, “The Cozy Anthem” turns into the soundtrack throughout each Hay Day farm, whereas interactive music notes and group milestones unlock collectible in-game rewards. Gamers may entry alternate “Cozy Covers” of the observe earlier than creating and sharing their very own variations by a devoted net expertise and TikTok.
The marketing campaign doubles as a digital music pageant headlined by Jonas, with rising digital-first artists becoming a member of the lineup all through the occasion. Gamers who take part may unlock an unique Cozy Jukebox ornament that continues to play the tune after the pageant concludes.
Whereas artist and gaming collaborations have change into more and more widespread, “The Cozy Anthem” stands aside by making the music a part of the gameplay itself, turning a well-recognized recreation soundtrack right into a community-driven launch that extends properly past a standard single.
Hay Day is free-to-play and will be downloaded on any iOS or Android system. Hearken to “The Cozy Anthem” under:
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